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On Social Media Strategy and Mobile Marketing

Submitted by Kip on Fri, 07/01/2011

I had the pleasure of being interviewed by Mary T. Morgan during the recent P&G Alumni Reunion held in Toronto, Canada. Mary and I worked in Brand Management together at P&G.

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Tags: brand managers, Mary T. Morgan, mobile marketing, P&G Alumni, social media strategy B2B, B2C Mobile CMO Brand Marketing, Social Media 101

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“Kip understands that a strategy is only as good as the results it delivers. I have worked with Kip and seen how his disciplined mind has ensured his approach to finding insights, developing strategy and then mastering execution works across different enterprises and areas of business.”

Peter Waller, CEO, Corinthian Colleges

“Kip Knight is a seasoned executive who has provided outstanding support to PepsiCo’s training agenda in Middle East & Africa region. His dedication, passion and inspiration have truly touched the hearts and minds of our future Marketing talent in our region.”

Hossam Dabbous, Director of Marketing, PepsiCo

“Kip gets it. He combines wisdom of experience with an enchanting ability to listen and interpret new information in remarkably fresh, intelligent ways.”

Tim Love, Vice Chairman, Omnicom Group

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Burt Wolf, International Television Journalist (CNN, PBS)

“Having known and worked with Kip for over thirty years, the things that continue to stand out relative to every other consultant I’ve known are that in addition to being wicked smart, he brings a positive energy to every situation. That energy makes the entire team more effective and greatly improves the chances of success for a business,
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Ed Tazzia, Global Chairman, P&G Alumni Network