Brand Marketing

Submitted by Kip on Fri, 07/01/2011

YouTubeI had the pleasure of being interviewed by Mary T. Morgan during the recent P&G Alumni Reunion held in Toronto, Canada. Mary and I worked in Brand Management together at P&G.

Submitted by Kip on Wed, 03/16/2011

 I just got back from my first ever SXSW event. They are celebrating their 25th year as a Music Festival and 15th year as an Interactive Gathering (the “Davos of Digital”).

Submitted by Kip on Mon, 10/11/2010

This is Part I of a two-part blog that explains what a communication brief is, why it’s important and what it contains. I’d like to thank Norm Levy from P&G for teaching me these principles when I was in brand management as well as his continuing teaching of these ideas at the U.S. Marketing Communication College.

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