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Ten Guiding Principles For Building Your Business Using Social Media

Submitted by Kip on Sun, 04/01/2012

While a growing number of businesses today are starting to use social media in marketing their business, there is always a risk of putting execution before strategy. This is a real danger with social media because too many businesses realize too late that once you begin a social media initiative (such as a Facebook Fan Page, Twitter account or YouTube channel), you’ve got to refresh it with new content on a regular basis as well as monitor it for comments and spam. Otherwise, you would have been better off not doing anything.

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Tags: social marketing, social media, social media planning, social media principles, strategy B2B Blogs CEO Strategy Social Media 101

Seven Consumer Trends Impacting The Consumer Electronics Business

Submitted by Kip on Thu, 12/15/2011

When you live in Silicon Valley like I do, you can’t help but be amazed how quickly what you hear as a rumor turns into a consumer reality for sale at your local retailer or online. This is especially true for consumer electronics that are currently undergoing an unprecedented explosion of innovation and change. I wanted to reflect on seven consumer trends I believe will drive continued growth and change in this multi-billion dollar category:

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Tags: baby boomers, consumer electronics, consumer trends, product design Entertainment Blogs CEO Research & Reports Product Marketing

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