Peter’s from Australia and a huge rugby fan. He had this mantra carved in stone and kept it on his desk for all to see. Peter believed in the importance of preparation and from what I saw of his business results, he was spot on with this mantra.
“Having worked with Kip Knight in various parts of the world on some extremely challenging marketing issues, I have no hesitation in recommending the services of KnightVision Marketing, Inc. to any organization seeking strategic direction, consumer insights, product development or practical brand building initiatives.”