Here are some of the proven, profitable ways KnightVision can help build your business:
Marketing Strategy Development and Integrated Marketing
- Develop competitive, sustainable marketing positioning and strategies that can be successfully implemented by the organization
- Develop effective integrated marketing campaigns that leverage a variety of marketing channels, including paid search, direct marketing, social networks, television advertising, PR, etc.
- Set up systems to evaluate how these marketing programs perform over time
International Marketing
- Launch new products and services in markets across the globe (Kip has business experience in over 65 countries)
- Roll out successful US concepts to international markets
- Create “playbooks” that package and transfer best practice knowledge from established markets to drive successful concept rollouts in new markets
Marketing Planning and Training
- Craft, execute and measure the impact of marketing strategies and plans that leverage new marketing communication channels including social media, online communities, branded websites, etc.
- Design and deliver tailored marketing training to help management and marketing teams stay current on best practices and apply what’s working (and avoid what’s not)
New Product Development and Marketing
- Create and manage new products for major foodservice brands through a variety of distribution channels and markets
- Create new product and service concepts to grow sales and profits that are ready to be developed, tested and rolled out
- Create franchisee business models and teach the organization how to work effectively work with franchisees
