"Disagree and commit"

After a long internal debate on a controversial issue, Bill would make sure we all had the chance to share our point of view with the rest of the team. But once a final decision had been made, that was it…no second-guessing or Monday morning quarterbacking. The best business teams I’ve been on follow this mantra faithfully -- and the worst ones violate it on a regular basis.

Quote attributed to

Bill Cobb, former President of eBay North America

“Having worked with Kip Knight in various parts of the world on some extremely challenging marketing issues, I have no hesitation in recommending the services of KnightVision Marketing, Inc. to any organization seeking strategic direction, consumer insights, product development or practical brand building initiatives.”

Peter Hearl, former YUM Brands Chief Operating and Development Officer

“Kip is the gold standard of the marketing industry. His unmatched expertise and ability to create successful solutions made him an exceptional choice to create and lead a new training program in marketing principles and strategic communication for the U.S. Government, and provide key insights at a communications seminar I arranged for senior officials at the National Security Council, State Department and Department of Defense.”

Kevin McCarty, former National Security Council Director

“Kip is a genius-and I do mean genius– in translating his vast, global consumer marketing experience into incisive, creative strategic thinking. He is masterful in provoking incisive strategic thinking. Most important, Kip knows what it takes to grow a successful business.”

Vicky Abrahamson, founder and former CEO of Iconoculture, Inc.

“Kip understands that a strategy is only as good as the results it delivers. I have worked with Kip and seen how his disciplined mind has ensured his approach to finding insights, developing strategy and then mastering execution works across different enterprises and areas of business.”

Peter Waller, CEO, Corinthian Colleges

“Kip’s capacity to employ cutting-edge insights to solve real world problems has significantly improved how the United States government is approaching some of its most pressing international challenges.”

Klon Kitchen, US National Security Professional

“Kip Knight is a seasoned executive who has provided outstanding support to PepsiCo’s training agenda in Middle East & Africa region. His dedication, passion and inspiration have truly touched the hearts and minds of our future Marketing talent in our region.”

Hossam Dabbous, Director of Marketing, PepsiCo

“ALL TALENT, NO EGO. And that is why we have been working with Kip for 30 years.”

Burt Wolf, International Television Journalist (CNN, PBS)

“Kip gets it. He combines wisdom of experience with an enchanting ability to listen and interpret new information in remarkably fresh, intelligent ways.”

Tim Love, Vice Chairman, Omnicom Group

“Having known and worked with Kip for over thirty years, the things that continue to stand out relative to every other consultant I’ve known are that in addition to being wicked smart, he brings a positive energy to every situation. That energy makes the entire team more effective and greatly improves the chances of success for a business,
organization or group.”

Ed Tazzia, Global Chairman, P&G Alumni Network