Submitted by Kip on Wed, 04/13/2011

I’ve been working with Thomvest Ventures (a VC fund based in Silicon Valley) for about a year as a Venture Partner and it’s been a very enlightening experience. After working in the corporate world as a marketer for almost 30 years, it was “back to school” time for me to fully understand and appreciate the role the critical role VC’s play in funding social media and other start-ups.

Submitted by Kip on Wed, 03/03/2010

I’ve been a marketer for 30 years and have lived in Silicon Valley since 2002. I’ve assumed marketers have reached the logical conclusion they are going to have to make significant changes to the way they listen and respond to their customers via the explosive growth of various social media channels, such as Facebook, YouTube, Twitter, etc.

But this view is not universally shared by marketers…not at all. Too many marketers don’t see the need to change what they’ve traditionally done…it’s too early or too risky.

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