marketing

How To Succeed In International Business (By Really Trying)

Submitted by Kip on Tue, 08/03/2010

I recently gave a presentation to a graduate level class of MBA’s at UCI on the topic of international expansion. They had invited me to come speak about my experience with various international expansions I’d been associated with, such as KFC China and eBay China. The presentation was a lot of fun with a lot of questions and interaction with the students so I thought it would be worthwhile to share some of my thoughts on this topic with you as well.

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Tags: brands, China, eBay, international, international marketing, KFC, KFC China, marketing, Sam Su

Build Your Social Media Plans On A Solid Strategic Foundation - Or Else!

Submitted by Kip on Sat, 05/22/2010

While I’d be the first to admit I think social media offers some incredible advantages to business, such as:

listening to what your customer say about your brand
enabling consumers to tell your brand’s story to others
reducing calls to the customer support
soliciting ideas for new or improved products
generating excitement about your brand

as well as a host of other benefits, it will not “fix” your brand if it isn’t built on a solid strategic foundation.

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Tags: better marketing, brand strategy, marketing, marketing foundation, social media, word of mouth

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“Kip understands that a strategy is only as good as the results it delivers. I have worked with Kip and seen how his disciplined mind has ensured his approach to finding insights, developing strategy and then mastering execution works across different enterprises and areas of business.”

Peter Waller, CEO, Corinthian Colleges

“Having worked with Kip Knight in various parts of the world on some extremely challenging marketing issues, I have no hesitation in recommending the services of KnightVision Marketing, Inc. to any organization seeking strategic direction, consumer insights, product development or practical brand building initiatives.”

Peter Hearl, former YUM Brands Chief Operating and Development Officer

“ALL TALENT, NO EGO. And that is why we have been working with Kip for 30 years.”

Burt Wolf, International Television Journalist (CNN, PBS)

“Kip gets it. He combines wisdom of experience with an enchanting ability to listen and interpret new information in remarkably fresh, intelligent ways.”

Tim Love, Vice Chairman, Omnicom Group

“Kip is a genius-and I do mean genius– in translating his vast, global consumer marketing experience into incisive, creative strategic thinking. He is masterful in provoking incisive strategic thinking. Most important, Kip knows what it takes to grow a successful business.”

Vicky Abrahamson, founder and former CEO of Iconoculture, Inc.

“Kip Knight is a seasoned executive who has provided outstanding support to PepsiCo’s training agenda in Middle East & Africa region. His dedication, passion and inspiration have truly touched the hearts and minds of our future Marketing talent in our region.”

Hossam Dabbous, Director of Marketing, PepsiCo

“Kip is the gold standard of the marketing industry. His unmatched expertise and ability to create successful solutions made him an exceptional choice to create and lead a new training program in marketing principles and strategic communication for the U.S. Government, and provide key insights at a communications seminar I arranged for senior officials at the National Security Council, State Department and Department of Defense.”

Kevin McCarty, former National Security Council Director

“Kip’s capacity to employ cutting-edge insights to solve real world problems has significantly improved how the United States government is approaching some of its most pressing international challenges.”

Klon Kitchen, US National Security Professional

“Having known and worked with Kip for over thirty years, the things that continue to stand out relative to every other consultant I’ve known are that in addition to being wicked smart, he brings a positive energy to every situation. That energy makes the entire team more effective and greatly improves the chances of success for a business,
organization or group.”

Ed Tazzia, Global Chairman, P&G Alumni Network