“Having worked with Kip Knight in various parts of the world on some extremely challenging marketing issues, I have no hesitation in recommending the services of KnightVision Marketing, Inc. to any organization seeking strategic direction, consumer insights, product development or practical brand building initiatives.”
KnightVision brings unique marketing, brand-building and advertising insights to business audiences and marketing teams around the world through custom seminars and keynote speeches. Consistently rated as an outstanding speaker as well as teacher, Kip shares his practical, market-tested ideas and experience through case studies, humor and story-telling. KnightVision clients include Fortune 500 companies (such as PepsiCo and Experian) as well as Silicon Valley start-ups (such as HarvestMark).
Kip is a member of the Cincinnati Consulting Consortium (CCC), which is compromised of former P&G executives who create and teach seminars on various business topics. From one- to two-day seminars to week-long "marketing colleges," Kip works with fellow CCC partners to develop and lead custom marketing seminars that put a heavy emphais on how the attendees are going to apply their new knowledge when they get back to their office. They also make sure the seminar is tailored for that's company's environment, category and unique challenges. Kip has taught marketing executives for the past 20 years and is the current Dean of the U.S. Marketing Communication College, which is sponsored by the U.S. State Department and held at the Foreign Service Institute in Washington, D.C.
Two of Kip's most popular and impactful seminars he teaches with his CCC colleagues include:
- "Advertising that Works" - a two day seminar based on how to apply the advertising principles and practices of Procter and Gamble, the world's largest and most successful advertiser
- "Social Media - Welcome To The Communication Revolution" - a two day seminar designed for general management and marketing teams which provides a comprehensive overview of the strategic role that social media can be used to build your business (including numerous real-world examples of the good, the bad and the ugly on how social media has been used by other companies)
For more information about developing a custom seminar for your organization, contact us.
Kip has been a featured speaker at conferences around the world and has spoken on a variety of topics, including the emerging role of social media in marketing, innovation, NPS (Net Promoter Score) and international marketing.
He's spoken from Dallas to Dubai at various annual conferences and events, including the Association of National Advertisers, Business Week, Ad Week, the American Marketing Association and the European Customer Experience Conference.