marketing research

Submitted by Kip on

For those of you who have either forgotten or have made a regular habit of the seven original deadly sins, let's review: Lust, Greed, Sloth, Wrath, Pride, Envy, and Gluttony.

Based on 30 years of work in various marketing roles and having started out in marketing research (at Burke), I’d like to offer up my modern version of these seven deadly sins when it comes to marketing research. In the spirit of equal time, I’ll finish up this blog post with what I consider Seven Heavenly Virtues for Marketing Research.

So here we go:

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