I just got back from my first ever SXSW event. They are celebrating their 25th year as a Music Festival and 15th year as an Interactive Gathering (the “Davos of Digital”).
This is Part I of a two-part blog that explains what a communication brief is, why it’s important and what it contains. I’d like to thank Norm Levy from P&G for teaching me these principles when I was in brand management as well as his continuing teaching of these ideas at the U.S. Marketing Communication College.
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