“Kip Knight is a seasoned executive who has provided outstanding support to PepsiCo’s training agenda in Middle East & Africa region. His dedication, passion and inspiration have truly touched the hearts and minds of our future Marketing talent in our region.”
While a growing number of businesses today are starting to use social media in marketing their business, there is always a risk of putting execution before strategy. This is a real danger with social media because too many businesses realize too late that once you begin a social media initiative (such as a Facebook Fan Page, Twitter account or YouTube channel), you’ve got to refresh it with new content on a regular basis as well as monitor it for comments and spam. Otherwise, you would have been better off not doing anything.