“Kip is the gold standard of the marketing industry. His unmatched expertise and ability to create successful solutions made him an exceptional choice to create and lead a new training program in marketing principles and strategic communication for the U.S. Government, and provide key insights at a communications seminar I arranged for senior officials at the National Security Council, State Department and Department of Defense.”
Below is an inventory of free, low cost, and "investment" tools to measure your online and social media efforts.
Google Alerts: http://www.google.com/alerts
Buzz: Google – number of search results for “your brand”: http://www.google.com/
Fan Page List - compares social media activity of brands, celebrities, movies, TV shows & sports teams: http://fanpagelist.com/category/brands
HubSpot Website Grader:
• Free website optimization tool: http://websitegrader.com/