“Kip understands that a strategy is only as good as the results it delivers. I have worked with Kip and seen how his disciplined mind has ensured his approach to finding insights, developing strategy and then mastering execution works across different enterprises and areas of business.”
I’ve been a marketer for 30 years and have lived in Silicon Valley since 2002. I’ve assumed marketers have reached the logical conclusion they are going to have to make significant changes to the way they listen and respond to their customers via the explosive growth of various social media channels, such as Facebook, YouTube, Twitter, etc.
But this view is not universally shared by marketers…not at all. Too many marketers don’t see the need to change what they’ve traditionally done…it’s too early or too risky.