B2C

A Simple And Impactful Way To Think About Different Types of Media

I create and teach customized marketing seminars for a wide variety of businesses that cover diverse topics ranging from marketing strategy, social media and all things digital. Given the rapid changes taking place in the marketing world today, I sometimes have a tough time keeping up with what’s happening and what merits being included in my latest seminars.

On Social Media Strategy and Mobile Marketing

YouTubeI had the pleasure of being interviewed by Mary T. Morgan during the recent P&G Alumni Reunion held in Toronto, Canada. Mary and I worked in Brand Management together at P&G.

The Best Or Worst Of Times For VC's Who Fund Social Media Start-Ups?

I’ve been working with Thomvest Ventures (a VC fund based in Silicon Valley) for about a year as a Venture Partner and it’s been a very enlightening experience. After working in the corporate world as a marketer for almost 30 years, it was “back to school” time for me to fully understand and appreciate the role the critical role VC’s play in funding social media and other start-ups.

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