“Kip understands that a strategy is only as good as the results it delivers. I have worked with Kip and seen how his disciplined mind has ensured his approach to finding insights, developing strategy and then mastering execution works across different enterprises and areas of business.”
While a growing number of businesses today are starting to use social media in marketing their business, there is always a risk of putting execution before strategy. This is a real danger with social media because too many businesses realize too late that once you begin a social media initiative (such as a Facebook Fan Page, Twitter account or YouTube channel), you’ve got to refresh it with new content on a regular basis as well as monitor it for comments and spam. Otherwise, you would have been better off not doing anything.